Jio Working For Lunches New Budget Smartphone Under 4000.

 Incoming Jio Smart Phone Under 4,000

Reliance Jio :

Reliance Jio is expected to launch its first-ever smartphone in the affordable price segment for a while now. In addition to the existing rumours, the latest buzz talks about the telecom operator's further plans on the same in India. Read on to know more about it.

Jio surely has ambitious plans for the future. The telecom carrier is hoping to enter India’s 5G market as early as 2021. The company also raised money by selling stakes to Google, Facebook, and many other high-profile investment firms, bringing in the cumulative capital raised by the company to a staggering $28.3 billion (₹2,12,809 crores) within a few months. Jio’s entry into the handset segment comes in the height of the COVID-19 pandemic and the push for greater digitization across sectors like education and more.

It is suggested that Jio is aiming to manufacture 200 million smartphones by 2022, suggesting that it will launch its first smartphone in about two years. To recall, previously, Jio was rumoured to produce 100 million smartphones by the end of this year. As per a report by Bloomberg, unnamed people close to the plans have suggested that the Jio smartphone will be priced at Rs. 4,000.

It is also suggested that the telecom operator is in talks with various Indian smartphone companies such as Lava, Dixon, and Karbonn for the local manufacturing of the smartphone in India to promote the 'Atmanirbhar Bharat' vision. The aim to make 200 million smartphones instead of 100 million will also help boost local factories.

Taking the previous rumour forward, Jio is expected to pack its smartphones with Jio plans with an aim to attract more users in the country. Additionally, the Jio smartphones will run Android for which the company even joined hands with Google. The Google-Jio partnership involved an investment of $4.5 billion by Google and an aim to launch budget 5G smartphones. To recall, Jio currently has two 4G features: the JioPhone and the JioPhone 2 available for users.

Jio's plan to launch a smartphone under Rs. 5,000 will help it compete against the likes of Xiaomi, Realme, and Samsung. With smart features and inclusion of Jio plans, the smartphones can help attract more users and possibly become a hit, much like the prepaid plans launched by Jio.

India’s most valuable company is in talks with domestic assemblers to make a version of its Jio phone that would run on Google’s Android and cost about 4,000 rupees ($54), said the people, asking not to be identified since the plans are private. The inexpensive phones will be marketed with low-cost wireless plans from Reliance Jio, the parent company’s carrier, they said.

Reliance Chairman Mukesh Ambani is aiming to remake the country’s smartphone industry much like he did in wireless services, where his aggressive prices and simple plans quickly made him the dominant force. The billionaire is also aligning himself with the Indian government’s plans to build more domestic manufacturing, a possible boost for local assemblers like Dixon Technologies India, Lava International and Karbonn Mobiles.

“We are of course trying to build our domestic companies. We have a sweet spot in entry level phones,” said Pankaj Mohindroo, chairman of the India Cellular & Electronic Association, during an interview on Bloomberg Television. “The world has realized that India is a great place to do business and a great place to do manufacturing also.”

Reliance in July struck a broad alliance with Google, in which the Alphabet Inc. unit would invest $4.5 billion and cooperate on technology initiatives. The partnership is still under regulatory review so Reliance is proceeding with the mobile phone initiative on its own for now.

Ambani has drawn more than $20 billion in investments from U.S. giants like Facebook Inc. for Jio Platforms Pvt, whose subsidiary Reliance Jio Infocomm Ltd. is placing the order. It’s worked with assemblers on prototypes for at least two years in secret and can bring a phone rapidly to market, though it’s likely to miss the November Diwali shopping season, the people said.

If Reliance succeeds in popularizing the new gadget, it could lift the prospects for Jio Platforms, accelerating Ambani’s efforts to build an empire spanning e-commerce, social media and games. Many of Jio’s nearly 400 million users use no-frills second-generation devices, paying $2 monthly for voice and data — a large potential market for the new device. It could eventually erode the market share of Chinese phonemakers such as Xiaomi.

“Jio has an opportunity to target more than half billion Indians who don’t own a smartphone and trigger a blue ocean market opportunity,” said Neil Shah, research director at Counterpoint Research. “With Reliance expected to work with Indian vendors, Chinese brands will lose out on a potential opportunity and market share.”

Reliance’s own requirements could hover around 5 million gadgets per month initially, but no single Indian company currently has that kind of capacity so the order will get split between multiple assemblers, the people said. At least two domestic smartphone makers are in discussions with the telecom giant, the people added.

Phones have become essential for accessing lite versions of apps from WhatsApp to YouTube in a country with an average GDP per capita of around $2,000. That’s why basic devices costing between $100 and $250 accounted for three-quarters of sales in the second quarter of 2020, according to Counterpoint.

Reliance’s fourth-generation wireless gadgets — one tier below 5G — are aimed at the estimated 350 million users of basic or feature phones that now dominate India’s industry. Speaking at an industry event a few weeks ago, Ambani said millions were “trapped in the 2G era.”

“Their feature phones keep them excluded, even from the basic uses of internet at a time where both India and the rest of the world are standing at the doorsteps of 5G telephony,” he said.

The pandemic is spurring people to upgrade and creating new market opportunities. For example, parents are anxious to put a device in the hands of their kids so they can keep up with online lessons. There’re an estimated 250 million children between the ages of 6 and 16, according to UNICEF.

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